SMM and SEO for SaaS: Keitaro Tracker
Industry
SaaS
Service
Social Media Marketing
Timeline
August 2023
Summary
Keitaro Tracker is the ad tracking tool for digital and affiliate marketers. It has a simple and intuitive interface, an excellent set of reporting features and considered to be the most full-featured solution on the market at the moment.
Goal
Our goal was to establish a brand's social media accounts and make them the most popular in this sector. At the same time, a strategy for SEO content was to be developed to generate organic traffic.
Challenges
At the beginning, the Keitaro team only had a basic idea of what they wanted to achieve. They knew that an active social media presence and unique content on the website were necessary in the market and that there were many ways to profit from it.
Other than that, I was challenged to define everything from the approach and strategy to the content and ads for both social media marketing and SEO content parts.
Strategy
Initially, we decided to use our internal capacities to create more than 50 information articles for the website, each over 800 words long.
Once we had written and optimized a large part of the content and the website, we focused on building a strong digital presence, especially on Instagram and Telegram.
Activities
- SEO content strategy development
- SEO content planning and writing
- Social media strategy development
- Content development for social media
- Briefs for designer & copywriters
- Telegram Stickerpack development
- Launching ads to generate paid traffic to the website
Results
In the first month, we received more than 7 million impressions on Instagram thanks to the viral content we created. This led to us organically gaining followers and traffic to our website.
The articles we created brought the website to the top 3 pages of Google for the US market for specific keywords, which also generated organic traffic.
Keitaro Tracker has continued to create more and more informative content on its website and social media.
